Cross-border operating support

Build your U.S. presence.
Keep your brand.

For manufacturers developing their own route to the U.S. market, HMD can help connect market research, brand presentation, digital channels and the operating work behind them.

Start with the market.

Before building the launch, define the customer, the product’s fit, the competitive context and the channel choices. A paid assessment can turn the opportunity and its uncertainties into a practical decision and a scoped next stage.

Read the U.S. launch planning guide for the handoffs behind a market presence.

Fund the launch.

Brand positioning, a credible website or store, product information, channel setup and the operating workflows need a funded delivery plan. The client retains its brand and funds the agreed work, inventory, advertising and external services.

HMD’s role is to deliver the agreed operating capability. The service does not guarantee sales, supply investment capital or create a joint venture by default.

Connect the continuing operation.

Once the initial presence is established, an ongoing engagement can coordinate the agreed priorities across digital channels, suppliers, fulfillment partners, customer communication and reporting. Scope and capacity are agreed for the relationship.

Speak to the actual audience.

China-based manufacturers and U.S. buyers may need different explanations, evidence and ways to navigate the offer. Market-specific content should answer those questions directly. Language is one part of that work; it does not replace an understanding of the market.

Our English information is available here. Chinese-language publication will follow native-language review.

Define your next move.

Tell us the product, the target customer, the work already completed and the U.S. operating capability you need. We will use those details to discuss a viable scope.

Discuss U.S. market entry